Vitamin E market size exceeded USD 2 Billion, globally in 2019 and is estimated to grow at over 4.5% CAGR between 2022 and 2028. Product demand will be boosted by rising consumer awareness of product benefits, as well as an increase in the prevalence of cardiovascular diseases due to an ageing population and an unhealthy diet.
Vitamin E is made up of essential minerals and antioxidants that aid in the enhancement of blood circulation, tissue healing, and cell protection in the human body. These compounds also help to maintain healthy eyes, skin, and immune levels, resulting in efficient system functioning. Product demand will be boosted by a positive outlook in pharmaceutical supplements and functional food and beverage applications for the prevention of gastrointestinal illnesses.
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Product demand will be driven by key benefits such as effective moisturization, anti-inflammatory, and antioxidant qualities. It has the ability to delay the progression of Alzheimer’s disease in mild to moderate cases. Animal nutrition, human nutrition/dietary supplements, functional food and drinks, and cosmetics are just a few of the businesses that employ vitamin E. In addition, the increased desire for natural ingredients in cosmetics will boost the vitamin E industry.
By 2026, the global functional food and beverage market is expected to exceed USD 250 billion. Consumer food preferences are shifting toward more nutritious foods including nuts, cereals, seeds, grains, and carbohydrate-rich consumable items, which will expand the industry’s size. Furthermore, the rising prevalence of lifestyle disorders such as obesity, diabetes, cholesterol osteoarthritis, and other cardiovascular diseases is expected to boost demand for Vitamin E products.
Companies invest in innovations to purify, improve, and analyse their product range through technological advancements in order to achieve different levels of stability, flowability, and dispersibility. Market profitability may be harmed as a result of adverse side effects caused by variable dose levels and raw material price fluctuations. Vitamin E’s wide range of applications as an immunostimulant, calorie reducer, cholesterol reducer, ferroptosis modulator, and enzyme activity regulator will propel the market forward.
Natural vitamin E’s positive application scope in the prevention of diverticular illness is expected to improve overall market share
The vitamin E market is divided into two categories: synthetic vitamin E and natural vitamin E. Tocopherols and tocotrienols are two types of natural vitamin E that come in four different chemical forms. Vitamin E is abundant in green leafy vegetables, peanuts, almonds, hazelnuts, and vegetable oils such as soybean and sunflower. It’s important in human and animal nutrition since it boosts the body’s natural defences against illness and prevents diverticular disease.
The Vitamin E market research report provides in-depth examination of industry trends, including volume (Kilo Tons) and revenue (USD Million) estimations and forecasts for the following segments from 2015 to 2026:
● Synthetic Vitamin E
● Natural Vitamin E
● Animal Nutrition
● Human Nutrition/Dietary Supplements
● Functional Food & Beverages
Market participants’ primary business strategies will continue to be R&D and new product releases
Global Vitamin E market is competitive with key players including ADM, BASF, Royal DSM, Cargill, Isochem, COFCO Tech Bioengineering, American River Nutrition, and Beijing Gingko Group.
To extend their product range and meet increased product demand in the industrial, commercial, and utility sectors, companies are launching new products, forming joint ventures, forming partnerships, and innovating.
For example, Royal DSM announced in January 2019 that it would form a 75/25 joint venture with Nenter & Co., Inc., a Chinese vitamin E maker, for a cash payment of USD 156.05 million. Nenter’s vitamin E production facilities in China would be acquired, upgraded, refurbished, and operated by the joint venture. DSM’s market share in China will increase as a result of this strategy, as will its vitamin E production capacity.
Cargill built its first innovation centre in Singapore in June 2019 to meet altering customer attitudes in the Asia Pacific region around flavours, nutrition, and food safety. The company hopes to improve sales in Singapore and expand its footprint in the Asia Pacific area as a result of this strategy, which includes developing and reformulating products that better suit shifting consumer trends.
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