Whether you believe it or not, SEO isn’t limited to the segment of written or blog-based content anymore. Besides, it’s also being used in videos extensively to rank much higher than usual on the search results. And, the same goes for TikTok too.
In this article, we’re going to talk a little about the meaning of SEO. Besides, you’ll also get to know about how you can rank higher on the designated search engine of TikTok.
Let’s start reading, then.
What Is SEO – A Brief Discussion!
Also known as search engine optimization, SEO is the process of improving your website or content to boost its visibility accordingly. And, the higher your website’s or content’s overall visibility is, the better your sales or revenue generation is going to be.
Now, let me tell you how SEO works.
A search engine, such as Bing or Google, uses bots to crawl websites or pages on the web. It helps them collect more and more information before placing it somewhere in the ranking.
Anyway, after the indexing procedure is done, the search engine keeps the data in a massive library. And, the algorithm starts anazlying the page and ranking it accordingly.
Now, the better your website’s condition is, the higher it will be placed in the ranking. Just be sure to improve your site’s SEO aspects, such as –
- Optimizing images,
- Having a HTTPS certification, and
- Increasing the speed of the website,
… and, that’s that. You can easily climb up the ranking in the best possible manner.
Best TikTok Strategies To Work With
In this section, we’ll talk about a strategy or two that can help you ace your TikTok marketing game. So, without any further ado, let’s get started with it.
Tip – 1: Using Hashtags.
Like Instagram, you can also use a related hashtag or two to improve the ranking of the video on TikTok. You can do so by searching for a relevant keyword or writing something related to your video. We’ll also ask you to add some generic tags to make the most out of them too.
Tip – 2: Add Subtitles.
Like YouTube, only creating an engaging video on TikTok isn’t going to be enough. Besides, you’ll also need to add subtitles for everything as well. Make sure that the font is larger than usual and easy to understand. Also, add them in accordance to how you’re talking.
Tip – 3: Make The Most Out Of The Given Duration.
In TikTok, you can create a video at around the sixty-second mark. Thus, if you want to rank higher, we’ll ask you to make the most out of it. No matter what the topic is, you should try to offer as much information as possible within that given time period.
Tip – 4: Cross-Promote Your Content.
If you have a blog and a TikTok video on the same topic, make sure to add the link within the content to cross-promote it. Also, while you’re making the video, don’t forget to mention that you already have a blog written on the topic. Your audience can check it out if needed.
Tip – 5: Share It On Your Social Media.
Is your Facebook handle more popular than your TikTok? Well, in that case, you should try to share your video there to get more audience. The same can be done against any other profile you want to promote. Also, don’t forget to add a CTA on the caption to keep people intrigued.
The Bottom Line
So, that’ll be all for this one. We hope we could deliver the exact message you’re looking for through this blog. But, if you need any other information or want to let us know about a thing or two we missed out on, do comment below. We’ll take a look at it and reply to you as soon as we can. Have a great day ahead!