The global deodorants market size reached a value of US$ 26.0 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 34.4 Billion by 2027, exhibiting a CAGR of 4.81% during 2022-2027
A deodorant is a personal grooming product used to prevent unpleasant body odor caused by sweating. It contains antimicrobial properties that slow down the process of bacterial breakdown and perspiration in armpits, feet, and other parts of the body. Presently, it is available in the form of sprays, aerosols, wipes, roll-ons, and sticks packed in hollow tubes, cans, and plastic bottles.
As the novel coronavirus (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the industry behaviours of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.
Global Deodorants Market Trends:
The growing consumer spending on personal hygienic products represents one of the key factors catalyzing the demand for deodorants. In addition, the increasing use of coconut oil, essential oils, activated charcoal, and baking soda to manufacture organic deodorants is contributing to the market growth. Besides this, the introduction of affordable, pocket-sized variants is bolstering the market growth. Furthermore, the rising emphasis on launching long-lasting and strong fragrant deodorants is positively influencing the market. Moreover, the expansion of e-commerce retail channels and increasing promotional activities undertaken by leading players through social media platforms are propelling the market growth.
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Global Deodorants Market 2022-2027 Analysis and Segmentation:
The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.
Adidas AG, Avon Products Inc. (Natura & Co.), Beiersdorf AG (maxingvest ag), Cavinkare Private Limited, Church & Dwight Co. Inc., Colgate-Palmolive Company, Este Lauder Companies, Godrej Consumer Products Limited, Henkel AG & Co. KGaA, Lion Corporation, L’Oral, The Procter & Gamble Company and Unilever Plc
The report has segmented the market on the basis on region, product type, distribution channel and packaging type.
Breakup by Product Type:
Breakup by Distribution Channel:
- Supermarkets and Hypermarkets
- Convenience Stores
- Online Stores
Breakup by Packaging Type:
Breakup by Region:
- North America: (United States, Canada)
- Asia Pacific: (China, Japan,India, South Korea, Australia, Indonesia, Others)
- Europe: (Germany, France,United Kingdom, Italy, Spain, Russia, Others)
- Latin America: (Brazil, Mexico, Others)
- Middle East and Africa
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