While uptime and monitoring are not the same, these two aspects of web presence are closely related. Uptime refers to the period of time that a web page stays up and running. Monitoring downtime refers to the time it takes for a web page to be down or unavailable. Ping checks are another way to determine whether a web page is available. But what is uptime, and why is it important for online businesses?
Uptime
While your website may not directly affect your bottom line, it can hurt your brand image, reduce sales, and result in reputational damage. Additionally, website downtime can cost you money from lost advertising revenue and sales. The amount of revenue you lose will depend on the size of your business, but even the smallest of outages can have a substantial impact. In fact, one outage in March 2019 caused Facebook to lose $89.6 million in revenue. Its home page was down for nearly 14 hours and cost the company a staggering $89.6 million in revenue. If you are non technical you need to hire software development team.
Downtime
While many online businesses focus their efforts on conversions and online marketing, they often overlook the importance of website downtime and monitoring. Outages and slow-loading times have a negative impact on website visitors and potential customers. To avoid these problems, website owners should use methods of communication that work for their team. One example is social media. When a website fails to load within three seconds, half of respondents say they would leave.
Synthetics
Today’s web applications require more than just basic HTTP monitoring. They must provide a pleasant user experience to keep existing and potential customers. This means implementing the correct monitoring methods to ensure elements, content, and user experience remain intact. A checklist for synthetic monitoring is a good start. Business owners should identify what kinds of applications they use, which browsers and devices they use. Synthetic monitoring can also help identify gaps in their web assets.
Ping checks
If you want to ensure your website is up and running, ping check is a great solution. It checks a huge batch of IP addresses at regular intervals and can help you diagnose network problems. Ping monitoring also allows you to send alerts to IT departments when certain conditions are met, such as an outage. You can then react quickly and resolve any problems before they impact your website’s performance.
Alerts
Having up-to-date information about your website’s uptime and performance is crucial. Alerts provide important information to troubleshoot problems and plan for the future. Longer page load times can reduce your customer experience, leading to a drop in conversion rates. In fact, Amazon has found that every 100ms increase in page load time costs it about 1 percent of its sales. By setting up alerts for your site, you can prevent problems from getting out of control.
Scope
Website uptime and monitoring is an essential component of a business’ online strategy. Without the correct monitoring of website uptime, potential customers could be turned away. Even worse, an unreliable website can result in lost revenue and sales. If you can’t get your site up and running, you could also damage your brand reputation.
Tools
There are many tools available for monitoring website uptime, and choosing one can be challenging. The tools vary in their capabilities and what they monitor. Some are straightforward, while others are highly complex. Many websites use a combination of monitoring tools, but some may only be useful to you if one is used exclusively.
It Helps Identify Potential Causes
There are various reasons why a website may be experiencing downtime. Often, people assume that when a page fails to load, the website is offline. However, this is not necessarily the case. A user might be trying to purchase a product, or add a service to their cart, for example. If you notice that your website is unavailable, you may be experiencing a DNS problem. This can be caused by a number of things, such as a misspelling of a nameserver.
Many small and mid-sized businesses experience downtime due to hardware failure. Even though they may have redundancy and multiple power supplies, there are still countless potential causes. A server can fail due to a variety of external threats, such as a virus or a power outage, or because a DNS entry has been updated incorrectly. These types of issues can affect web browsing and daily operations. To avoid downtime and other consequences, identify possible causes of hardware failure as early as possible.
