To write for sbxhrl, you have to think like a bot.
In addition, you need to think about who you are trying to reach on their website and what words they can find to find you.
These search terms should reflect your keywords, which are used throughout your content, and ideally in the header (which should also be h1 in your content source code, so that bots can easily recognize it).
However, don’t spam your content with your keywords. It has to be read carefully by the user. Also, bots are always ready and can tell you when you are deliberately repeating your keywords in your copy.
There are many useful tools to help you identify potential keywords, which you can also use as a starting point for finding titles for your content. Here are some helpful tools when searching for keywords for your brand:
Google Keyword Planner:
This is primarily useful for running ads, but can also be useful for sbxhrl and content keywords.
Wordstream Word Tools:
WordPress has a variety of resources for you to use that is definitely worth playing.
Length
The length of your content on your web pages can also contribute to your search engine rankings.
In a SerpIQ study, the web pages that appear on the first page of the search averaged 2,416 words.
Therefore, it is better to aim for long-format content. But, readers, beware: just wasting time is not good content. Always prioritize quality over quantity.
Just consider your topic and how much you can write on it. Is it perfect for a long article or maybe with other long-format content as a supporting video or infographic?
To Eat
This is an acronym that we find very useful here at NSC.
All content you create should be displayed:
- Skills
- Power
- Trust
In short, this is what the bots that crawl your website are looking for: experience, authority, and trust.
Metadata And Meta Tags
As mentioned above, metadata is the backbone of your website, not the body of your copy.
I would also like to point out here that not all sbxhrl give you access to edit metadata, but this is the best practice, so I would suggest getting a CMS that gives you access.
Some metadata appears in your search engines rankings, such as your URL and meta tags:
URL
Your URL must be understood. Try not to let it precede meaningless numbers and letters.
Most CMSs change your URL for you and update it with their page title. However, if your URL seems too long, remove a few words so it doesn’t look cluttered.
Meta Title
Your meta titles appear in your search engine rankings and above your web browser:
Your meta title should include your brand name and page title and should be between 60-70 characters (including spaces).
You need to include your brand name so that it is clear to search engine users what they are clicking on, and this is another part of brand awareness for you.
Be sure to include your keywords in your meta titles.
Meta Description
Your meta description is information that appears just below your meta title in your search engine rankings.
Most CMS will automatically pull it from your page content, but you should be able to edit it where you need it.
Ultimately, it should make it clear to the search engine user what they are clicking on and encourage them to click.
Image Tags
Image tags are what bots see when they crawl your site and search for images.
Because they cannot “see” the images and do not know whose images they are, they use image tags to determine what they are and whether they are relevant.
It’s also good to save your photos with descriptive but short captions, such as “Woman-eating-cake.png”.
Using hyphens (-) or underscores (_) to separate words makes it easier for bots.
Alternate Labels
Alt tags are mainly used by people with visual impairments to help them read what is on the screen. They should be used in conjunction with image tags to support them.
For example, where the image tag might be “Woman-eating-cake.png”, the alt text may go into some more detail (without being too much), such as “Woman eating strawberry cake with sprinkles” ۔
These ALT tags can further help bots understand the images on your website and, if used properly, can improve your sbxhrl rankings.
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