Are you looking for ideas to upscale your business’ marketing success? Look no more because using social media content on different marketing channels is your best shot solution.
Using a social media aggregator tool, you can create better content that connects and converts your audience. Your business could be selling home decor items or education courses, or anything else, yet the use of social media aggregator will be relevant for you.
Let’s get started to understand more about social media aggregators.
What is a social media aggregator?
It is a tool that brings the power of social media to different digital touchpoints like websites, digital signage, email campaigns, etc.
A social media aggregator collects the content from your chosen social media platform and combines them into a single feed. You can customize it and embed it into your marketing channels.
Some social media aggregators with advanced features also allow you to add custom social media in the feed. You can also use options of creative customizations and moderation for the feed.
Why do Brands need a Social Media Aggregator?
1. Collect and Share UGC
As the name suggests, you need a social media 6streams aggregator to fetch content from social media sites and share it in your digital marketing campaigns. Without an aggregator tool, the task of manually collecting social media content is very difficult and not possible in most cases. So getting a tool will make your work easy and quick.
2. Save Money
Thinking of original ideas and creating new content regularly is a lot of work, which also requires you to invest your resources and money. But if you are using social media aggregator, you can save up your resources easily. Social media aggregators will enable you to collect a lot of content at once, and you can even repurpose your previous social media content.
3. Get Feedback from the Audience
A social media aggregator helps you collect feedback from your users in two ways:
- The UGC walls you create influence other users to share their experiences and opinions about your brand.
- With the use of social media aggregator, you can add a CTA on your social wall and directly collect reviews and posts from the viewer. For example, you have a social wall on your website. You can add a CTA button so that your website users can click on it and share their reviews with you directly.
4. Boosts Audience Engagement
Social media content is a great tool to interact with your audience. By adding social media feeds to different platforms, you can increase audiences’ interactions with your content. Social walls can also help in live engagement during events or contests. Integrate a social wall and see how your impressions, engagement rate, dwell time, likes, comments, followers, and traffic increase.
5. Boost Conversions and Sales
Once you have the attention of your audience and successfully build their trust in your brand, you can convert them into your customers. Social walls created through the aggregator will help you enhance the buyer journey.
6. Helps Measure the Performance of Your Marketing Campaigns
Social media aggregator tools come with in-built analytics for your social walls. Wherever you embed your social wall, you can see the metrics and know if your audience is engaging with the social wall or not. This will help you assess and improve your marketing campaign and strategy.
7. Content Customization and Moderation
With a good social media aggregator tool subscription, you can get complete control over your social wall. The customization and moderation features will enable you to design your content and filter it the way you want.
How does Social Media Aggregator Help Businesses in Different Industries?
Every business needs to promote its products, services, and brands, no matter what industry. From a university to an eCommerce store, all businesses need the attention of their right audience and influence them to associate with the brand. Here is how using social media aggregators will help brands across industries:
Education Sector
With UGC social walls, you can enhance your students’ experiences on campus. By sharing UGC, you will also take a step further to build an engaging community of students.
Automotive
In the automotive, winning the trust of prospective buyers is very essential, and at the same time, challenging. But sharing reviews of your car models and happy customers’ stories will help you win their trust easily.
eCommerce/Retail
Let word-of-mouth marketing and creative social media content win you more customers. Using social media aggregators is a great way to bring attention to your products and engage customers.
Hospitality
Hospitality industry businesses are nothing without delivering the best customer experience. With a social media aggregator, you can share a variety of informative and engaging content to add value to your guests’ experience and make it memorable for them.
Healthcare
Social media aggregator will help you resource the best informative content to help your visitors take the right steps. You can also share the best customer experience stories to give a feeling of trust to your visitors.
Final Thoughts
Social media aggregator is an asset for businesses. Brands across industries have scaled their marketing campaign ROI and market presence with effective use of social media aggregators.
Why are you waiting? Start planning how you will use social media aggregator for your brand.
