As an owner of a social care business, you know the importance of hiring the right people. Of the total UK population, a large part is constituted by older people. As per a 2019 estimate, people aged 65 or above made up about 65% of the total population. Between 2009 and 2019, this percentage had increased by 23%, much higher than the entire population increase percentage (7%). These figures tell us that there is a strong demand for care workers in UK society. So, you have to take some effective strategies to advertise care jobs for your agency. Read this article for guidance.
Be Engaging from the Beginning
You have to keep in mind that when it comes to a job advertisement, the first 70 characters are essential. So, it is mandatory to write engaging content from the very beginning. Avoid telling anything descriptive about your business.
Remember that candidates will be more interested in information related to your job. So, include information like what they can expect from the job, the benefits the job roles offer, and the skills they need to be recruited. If there is any specific skill the position requires, mention it at the top.
This approach will help you receive relevant applications.
Make a Compelling Job Board Advertisement
Next comes creating an attractive job board advertisement. Do not forget to include details like the areas covered, the recruitment timescale, hourly wages, an engaging and friendly image, and the company logo.
These details will attract anyone interested in applying for the role.
A qualified professional can give valuable suggestions on creating a compelling advertisement, thus helping you advertise care jobs for your social care business.
Another important aspect is the length of your advertisement. Do not exceed 700 words because an unnecessarily lengthy advertisement will only complicate things.
It is better to include the basics only, including:
- A job title
- A job description
- Organisation name
- The salary and location
- Contact information
- Skills required
- Contact information
- How to apply
Use the Perfect Tone of Voice
Many recruitment agencies make mistakes in this area of advertisement and end up getting ignored by the potential employees.
Because you are advertising for a care role, make sure you use an inviting and warm tone of writing rather than complicated and formal language. As a recruiter, you will always want your candidate to get excited upon seeing your advertisement.
Care workers are naturally compassionate. So, they will always like something with a slight touch of humor. It will also add some character to your advertisement.
For example, you may consider adding a bullet point mentioning ‘You must be good at telling stories.’
Final Words
If you require any help creating an attractive job advertisement, consider contacting a healthcare marketing agency that uses the proper tools. These companies can also prepare GP appointment cards if required.
