In the marketing industry, appearance is a crucial component in what is known as ‘the buyer’s journey.’ A buyer will form an opinion about your brand based on everything from the packaging to the product itself. Making the switch from a conventional, plain box to a bespoke custom boxes might be a game changer in terms of increasing brand awareness for your firm.
Standard boxes were the standard ‘go-to’ product — simple and straightforward. However, customized packaging is quickly becoming one of the most effective methods for firms to promote their products and brand, rendering traditional boxes obsolete.
Using bespoke packaging means that your items will be packed specifically for you. This involves considering your logos, graphics, and any particular elements you want on your packaging, which will represent the personality of your company.
With technological breakthroughs occurring on a daily basis, some of the unique packaging elements that may be included are sure to wow.
Custom Printed Boxes Build First Impression
You only get one chance to make a first impression. The initial impression is made when your consumer receives their product. Wrapping your product in a basic cardboard box devalues the overall branding experience for your buyer.
Branded custom packaging boxes allow you, the seller, to surprise and enchant your consumer from the minute they notice their product has arrived. Using packaging that reflects your business’s images demonstrates that you went above and above and care about your brand.
It demonstrates that you care about your product and the experience of your customers. We’ve all purchased low-cost electronics from Amazon or eBay. Remember the flimsy box and cheap plastic bag that came with your purchase?
Do you believe other consumers will remember the name of the firm from whom they purchased the product? Most likely not. But you remember the cosmetics you purchased yourself because the box said hello to you when you opened them.
You do, of course. You remember not just the purchase, but also the items, the brand, and the package.
Your logo is echoed via custom packaging
When the packaging you give matches your logo, it creates a unified experience. In today’s world, when there is so much rivalry in practically every business, your product experience may help you stand out from the crowd.
Your consumer will know they’ve made the proper selection the instant they see your branded packaging. When customers might have easily chosen your competition, a high-quality branded package communicates, “Hey there, you made the proper option.”
This works wonders for not just delighting your consumer the first time, but also converting them into a return purchase and brand champion.
Custom Printed Boxes are consistent with your company’s values. The unique selling characteristics of your brand are what set it out from the competition.
With the state of the environment as it is now, more and more small firms are taking on larger brands and distinguishing themselves by being ecologically responsible. The importance of environmentally friendly packaging cannot be overstated.
Using ecological and ethically sourced product packaging is another unique selling factor if your business shares similar principles. You may call attention to your packaging and demonstrate that it, too, adheres to the same ideals as your brand.
The box itself may be a second product
If you’re one of those crazy creative geniuses, you can employ unique packaging to increase the value of your original product. The box of a children’s board game serves as a coloring book in the illustration below.
The box that this garment arrived in has been converted into a coat hanger with a little geometry, cutting, and folding. The packaging itself isn’t wasted because it’s been repurposed into a second, reusable product.
This is just one of many Christmas marketing ideas that you may implement in the run-up to the holiday season!
