The benefits of Twitter marketing than simply writing captivating tweets. (Trust us, we’d love it to be as easy). The parts of the puzzle have (Buy YouTube Subscribers UK) to be connected, and knowing the ideal timing to tweet on Twitter is important.
How do you determine when to make a post on Twitter to expand your reach and generate more engagement?
In this article, we’ll take a examine all you should know about timings for posting at peak on Twitter and other social media platforms, including:
- Why the importance of publication time
- the reasons why certain brands have their timings for posting their products
- how to identify your most effective time to tweet on Twitter
- the most popular times to tweet on Twitter
Is there a good time to tweet on Twitter?
Today, the majority of social media platforms do not have time-based feeds. This is the case with Twitter.
Twitter’s algorithm takes many aspects into account when composing the personal feed of each user and prioritizes the following factors:
- Content that is similar to what users have interacted with
- Content from profiles with which users frequently interact with
- Tweets have attracted many Retweets or responses, or shares
- The ability to keep up with the latest content gives you an edge
Naturally, the speed of your content is the aspect we’ll focus on in this article. Although it’s not the only element that affects how your content is displayed in the feed for users, It is an important aspect.
If you can publish when your followers are active and online, the Tweet will have the best chance of getting the first exposure. This can result in greater engagement. Higher engagement can increase coverage and greater impact.
What are the best times to make a post on Twitter?
Although every brand has its timings for peak posting (we’ll go over this later), general best practices are applicable all over the board.
If you’re looking to try your posting schedule at different times, want to extend your reach to new users, or have a young account that doesn’t have a lot of information, beginning with the most popular times to post is a smart idea.
Although this may change in time, based on the changes in user behavior, however, at the moment, the most effective time to tweet on Twitter is between 8:00 am on Thursdays and Mondays.
Hootsuite’s Hootsuite social team experimented with different posting times and came up with more diverse results. For Hootsuite’s account, the most popular posting times were 6–9 am PST during the week.
This is the time when Twitter users begin their day. And since Twitter is a platform that relies on news, It makes sense that users sign in early in the morning to check the latest news and check for notifications and perhaps even participate in Twitter on their commute or while drinking their morning coffee.
However, it might be beneficial to spread outposts throughout the day, regardless of whether you’re blogging the most often in the morning.
Why each brand’s optimal timing to share on Twitter is different
Each brand has its own “best time to post” on Twitter because different users have distinct online behavior patterns.
Here are some examples:
Companies targeting college students could be surprised to discover that they’re the most actively engaged in late-night at when many older and younger users have gone to bed.
Brands targeted at nurses through products like scrubs could notice some of the fluctuating online behavior centered around breaks during a nursing shift that lasts for 12 hours.
Organizations trying to reach teenagers are likely to have the greatest success when school hours have ended but before 10 pm since most high schoolers must get up early the next day.
This isn’t even taking companies trying to reach out to audiences across time zones (or perhaps continents). Of course, 4 pm EST on Tuesdays could be an ideal time to connect with students in high school in Florida, but it’s not the best time to connect with students in California as they’re still in school.
It’s, therefore, crucial to be aware of the best time to post on Twitter for your business and your followers.
Find your ideal time to post on Twitter.
Do you want to know the best time to make a post on Twitter to reach your target audience today?
There are several methods for doing this.
Another option is to connect to the native analytics platform of Twitter that is accessible on all of the accounts. You can look back at past tweets’ performance and search for trends that link the time of the tweet with higher activity levels. This is a lot of effort and might not be the most accurate from the beginning; however, it could give you valuable insights. Plus, it’s completely free.
Utilizing Twitter’s analytics, Twitter can determine the most appropriate time to publish on Twitter.
An alternative is to utilize Hootsuite’s best Time to Publish tool, which gives specific recommendations for when your company should be making posts on Twitter. The heatmap analyses the performance of your previous posts and suggests the most optimal posting times to meet different objectives: engagement and recognition.
The best time to make a post when to post on Twitter is depicted as the heat map grid that shows the times of the week and the times of the day.
To gain more useful insights, use Hootsuite’s extensive analytics to determine if the Tweets you’ve already posted performed better than others in terms of engagement.
Then, when do you be posting on Twitter?
If you’ve got information on the times, your audience is engaged online and is consuming your content. The next step is to test. You have likely already tested A/B for each part of your online marketing. If you’re not already, take a look at our complete guide to split-testing.)
Be mindful of testing the most popular times to post. Note down various times you would like to test and publish similar content on different days and times in the week.
Hootsuite’s tool for scheduling social media helps with this. You can make Tweets (complete with links and media files) ahead of time and then plan them to be published during the day (or at night). It is possible to create duplicate posts published at different times, weeks apart, to improve the accuracy of the testing.
Hootsuite post scheduler
Be sure to keep an eye on your analytics. Find out which posting times get the most likes, reach responses, clicks, and Retweets. This will help you decide the ideal times to share different kinds of content with your specific audience.
When you find the times of peak posting, be sure to remember these things:
Consider unique audience segments.
You may constantly be reaching new mothers who are awake late into the night posting posts that go live first at dawn; however, not mothers of toddlers who are full between 6 and 9 am.
It’s possible to observe an increase in users clicking on content related to newborns; however, not on toddler-related content. Click here, you can adjust accordingly, testing the content for toddlers at various time intervals to see whether you can connect with that particular segment of your intended viewers.
Account for different time zones
Many countries are spread across several time zones. Canada, as well as America are two of them. The United States is made up of six time zones.
If you’re trying to reach an entire country through the content you create (or even several countries on different continents), You must be aware of the different time zones. Consider this during your testing phase to determine what time you can capture the largest of your target audience.
Monitor and adjust as needed
Over time, user behavior patterns change. Also, algorithms evolve. New platforms are also emerging in the market. Every factor could alter the ideal times for brands to tweet on Twitter.
It’s a real pain after you’ve put all that effort into determining the most effective timings for posting, and then they change after six months or a full year later.
However, this is an aspect of the game of marketing on social media, which isn’t easy as it gets. Maintaining a constant eye on the content, you post and re-evaluating your strategy for posting at least every 6 months (or when there’s an obvious shift) is a smart idea. Tools such as Hootsuite’s Best Time to Publish feature will save you a lot of time and research and supply the most accurate information whenever you need it.
Final thoughts
Many factors affect the results you can expect on Twitter, and great content is the mainstay of any Twitter strategy. Knowing the most effective timing to tweet can significantly improve the performance of your account over time.
It takes time to figure out your own ideal posting time, but the best tools, best practices, and test patterns can aid you in developing the Twitter posting plan that can yield the most effective results.
Are you looking to gain immediate and concrete insights into the best times to share your content on Twitter for your company in the present? Take a look at Hootsuite’s analytics tool here.
