TikTok is the latest social media platform to take the world by storm. It has quickly become one of the most popular apps, with over one billion active monthly users. But should you add it to your social media marketing strategy? That is a question that many business owners are asking themselves.
What’s TikTok?
If you’re like many people, you may be wondering what TikTok is. Basically, it’s a short-form video app where users can share quick videos of themselves lip-syncing, dancing, or doing other creative activities. It’s a fun and light-hearted platform that has taken the internet by storm. Like other social media platforms, TikTok has an Explore page where users can find new content and creators to follow.
TikTok User Demographics
So, who is using TikTok? According to Hootsuite’s 2020 social media trends report, 41% of TikTok users are between the ages of 16 and 24. This is a valuable age group for many businesses, as they are likely to be future customers. In terms of geographical regions, TikTok is most popular in Asia (75%), followed by North America (17%), and Europe (8%).
With this in mind, TikTok should be on your radar if you’re looking to reach a young, global audience. In terms of gender, TikTok is fairly evenly split between male and female users.
The Benefits of Marketing on TikTok
Why would you consider marketing on TikTok? There are a few reasons:
Reach a young audience: As we mentioned, TikTok has a large young user base. If you’re trying to reach this age group, TikTok is a great platform to consider.
Global reach: TikTok is used all over the world, so you can reach a global audience with your marketing campaigns.
Creative content: TikTok is all about creative content. If you can create engaging, creative videos, you’ll be successful on this platform. All it takes is one video that catches the eye of TikTok users to start growing your following.
The Drawbacks of Marketing on TikTok
Of course, there are a few drawbacks to marketing on TikTok that you should be aware of since no platform is perfect:
It’s a new platform: TikTok is still a relatively new platform, which means there are still some kinks to be ironed out. For example, the algorithm is constantly changing, so it can be difficult to get your videos seen by your target audience.
It’s not for everyone: TikTok isn’t for every business or every target audience. If your target audience isn’t on TikTok, then it’s not worth your time to create videos for this platform. For instance, businesses targeting an older demographic probably won’t find much success on TikTok since the majority of users are teenagers and young adults.
It takes time: What’s more, creating quality content for TikTok takes time. If you’re not willing to invest the time and effort into creating videos that are creative and engaging, then TikTok probably isn’t the right platform for you.
It can be expensive: Finally, keep in mind that TikTok videos are short, which means you’ll need to produce a lot of them to make an impact. This can be expensive, especially if you’re hiring professionals to help with the process. If you decide that TikTok is the right route for your business, align yourself with reliable services like King Kong to make the most of the opportunity.
So long as you keep these factors in mind, you’ll make a strong decision regarding this new platform. If TikTok isn’t right now, keep an eye on the platform as it grows because the demographics and opportunities will evolve!
