Brands are increasingly joining the contest and promotion on Facebook, Twitter, and Instagram. Do you know the reasons they create contests on social media?
It is simple. Social networks also help brands find large communities of people.
These factors include the originality and creativity in graphics, the execution and mechanics of the promotion, and the investment made for its dissemination.
Before you start a contest or promotion, it is important to know the Contest Marketing Definition and what the objective of the contest is, who we are trying to reach and how we will address them.
You can analyze and proposed in advance to allow us to adapt the strategy to maximize benefits and meet all of our objectives.
six common objectives when creating promotions and contests via social media.
Brand awareness
When creating a contest or promotion on social media, the main goal is to increase brand visibility and make it more popular.
These promotions are great if we want to increase brand awareness in certain communities, strengthen the presence of our company, or remind our users that we are still around.
Attracting new customers
Similar to the previous point, creating contests on social media networks is a great way to gather information about our fans.
You can create a database with data such as email addresses and other information that might be relevant to your brand. This will allow you to use the data later to execute other personalized marketing strategies.
This type of promotion is a win-win for all involved. The user can also win a prize in return for providing their data to the company.
Loyalty
You’ve probably seen these types of promotions on various social networks like Instagram, Twitter, and Facebook.
One of the best ways to build user loyalty is to give away discount codes or coupons temporarily. This creates a stronger and more lasting relationship between the brand and the user.
These are the loyal customers who give their opinions and recommendations. Positive images of products and brands must reflect this.
Increase your social media followers
Two great benefits come with social media promotion:
- All the latest developments and news from the brand are sent to fans via its social media channels. This allows them to be up-to-date on everything. You can share the content with your friends.
- A measure of brand popularity is the number of followers. A brand’s popularity on social media networks is measured by how many followers it has.
If a brand wants to grow its following, it is essential to create a contest on social media.
Promote new products and services
Brands are most likely to hold a contest to launch new products. These types of promotions are made viral by being the first to purchase a product or enjoy a service.
Find out the opinions of users
It is easy and quick to get a lot of opinions by asking users to select from a variety of images of products or to tell us about their experiences with the company.
This type of strategy will be more viral if you give the option to invite friends and share the link on your wall. You will receive many more opinions and participation.
It is easy to succeed on social media if you take the right actions. Therefore, it is important to keep track of the results and any repercussions from creating contests on social media.
It is important to understand the direction in which the promotion is heading.
We recommend that you seek the professional assistance of a digital specialist in this case.
Check other articles here.
